| assemblyhacker ( @ 2008-10-25 21:33:00 |
| Entry tags: | brawndo, consumerism, fiction, idiocracy |
Back from Vegas!
I got back Thursday, on a very early morning flight, and so I've been kicking it at home since, and will head back to work Monday. It was a fun trip, Vegas, but I'm going to hijack this post, and talk a bit about my last trip, to Seattle.
For one, PAX was pretty awesome, and what was most interesting was the subtle things experienced that have larger impacts than initially thought.
For one, one day, as we were leaving the main conference hall, they were playing some ads for Brawndo, which were quite humourous. I distinctly remember the riding a pony with chainsaws bit, as well as the "using fists for everyday tasks". Thus, like good advertising, it captured the attention, but I then promptly ignored the rest.
One very cool thing, though, was that it was made by "Omni Consumer Products", which was just a classy reference to make, since this was a video game conference, and it was a nice in joke, as techies are likely to recall Robocop.
Well, that was it as far as I could tell, weeks go by, and there's the "powerthirst" video that I end up stumbling upon, which instantly reminded me of that Brawndo ad. Hmm, that's odd, I thought, nearly identical styles, was it just a coincidence? Actually, no. But, once again, that realization wasn't made, and I promptly ignored it for more important things.
Today, I end up watching the movie Idiocracy, which seems relevant, what with my recent consumerist vacation and a certain political focus these days, and there it is, Brawndo! Where did that come from? After the film, wikipedia is your friend, and I can thus map out the timeline of where fiction and reality forked and merged, so the world is again in order, but those were a curious few minutes.
I enjoy a bit of surrealism, in the same way I was a huge fan of the "Three Laws" - i, Robot trailer, and the spot on "Regenerate" - Resident Evil.
This all ties back to Las Vegas, because it is very much a facade, but a very entertaining one which we can comfortably take at its face value, and because of that, it has more value perhaps then the originals it is a fun fair mirror image of. There's a lot that's very impressive about the city, clearly there are lots of details sweated in the creation, and maintenance, of this particular mirage in the desert, and reality pokes in in only the most subtle and inobtrusive of ways.
Thus, these things share the possession of one aspect of myself, my respect, because they are interwoven, meticulous, and composed with a wry sense of humour, full of details which may be overlooked, but still appreciated as a whole, a bit of a fractal.
Checking out, V.